Today, a lot more persons online are drawn by websites that not only contain valuable content (text), and get video embedded on their websites. Not to mention Google's like for websites containing pictures and videos. And thus, the significance of video marketing cannot be ignored.
So how do they do it? That is, embed video on their sites or blog?
Well, a common way is to go to YouTube, look for an appropriate video for your site, get the embed code, and copy/paste it in the HTML edit window of your blog post or website. Another method is to embed "white-listed" third-party videos in WordPress -- thanks to the oEmbed feature -- by placing the video URL right into the "Visual" edit window of your post. You need to make sure that the URL is placed on its own line and not hyperlinked. Publish the post, and voila, the video is on your site.
Then you contain the savvy internet marketers that create their own specialist top quality videos using, for example, Cantasia Studio, then using a product called Easy Video Player (EVP) to upload the video to a hosting site (i. e. , Amazon S3), customize the videos, and embed them on their websites or maybe blogs.
So, what is Easy Video Player?
In general, it is software that allows you to display streaming video on your web or blog site. Therefore, its function is simply to display video online.
Josh Bartlett launched Easy Video Player (EVP) on January 12, 2010, and has launched his newest version EVP 2.0 on October 19, 2010.
Okay, so why not just simply embed YouTube videos on your website or blog?
YouTube is actually good for publicly accessible content, however you will discover difficulty with privateness, stability and safety. Seems like EVP has solved those issues with its simple integration with Amazon S3 to host the videos.
And, it appears that EVP goes beyond the capabilities of your "run-of-the-mill" video players, and provides a complete video marketing remedy that creates video marketing QUICK for anyone no matter technical capacity.
Here are some of the features in 2.0:
Easily embed videos on websites and blogs
Auto Redirect videos straight to an affiliate checkout page
Embed opt-in forms and "call-to-action" (e.g., "buy now") buttons right inside the video player
Compatible with all major email autoresponder providers (e.g., Aweber)
Full iPad & iPhone support
Easily create video web pages with social media integration
Track video statistics such as views, clicks, plays, traffic sources
All those attributes truly places EVP ahead of the group when it comes to managing videos on your website or maybe weblog. However, this software assumes several elements, which you need to be aware of, especially if you're interested in this product:
You have hosting, and an existing website or blog
You have existing video files or a program to create videos (e.g., Jing Pro, Cantasia Studio)
You have an autoresponder account (e.g., Aweber)
You know how to download files from a website, and know how to extract a compressed file and store it in a folder on your PC
You know how to use an FTP program (e.g., FileZilla) to upload files to your website or blog, change file permissions and to delete files/folder
The EVP member's area does provide video tutorials, FAQs, and customer support to help you through the techie parts of the installation. Once you have weathered the installation process, the "fun begins", as many EVP users have expressed in their excitement over its features.
Uploading a video, customizing it and embedding it on your website or weblog is an easy method. There is even a WordPress EVP Plugin that comes bundled with the package to be able to assist you to seamlessly embed videos on your WordPress blogs, and removes the situation caused by switching in the "Visual" to "HTML" edit window on your blog post. You can also get video lessons which will show you how to use EVP's highly effective capabilities.
This software, Easy Video Player 2.0, does appear to have the characteristics to be branded as a "game changer", a product that will revolutionize online video marketing. And perhaps, a tool that may help enhance your online marketing endeavors.
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